Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built. As you forge relationships with other local businesses, you all grow stronger by gaining access to the collective knowledge and power of each other.
This post explores one of the simplest ways to demonstrate support for local business, while encouraging other local businesses to lend support back to you. I refer to it as “Share Local.”